Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
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Fashion
CEO of Domestic Sports Brand Li Ning Purchases British Shoe Brand Clarks
Li Ning is diversifying his portfolio and expanding internationally by purchasing Clarks.
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Consumers Upset with Nike After it Announces Plans To Lay Off 400 Employees in China
Despite strong sales figures in China, Nike is downsizing, upsetting consumers.
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Not All Chinese Brands are Succeeding: Famous Shoe Brand DAPHNE 4B RMB in Debt
Formerly 20% of the Chinese female footwear market, DAPHNE failed to adapt.
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Chinese Apparel Brand You Should Know: Handu Group
Top Chinese apparel brand Handu appointed Korean celebrity IU as its chief designer.
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Lanvin in China or Chinese Lanvin?
Now that Lanvin is owned by a Chinese company, it is the case study everyone is looking at.
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Wannabe Socialites Leveraging WeChat Groups to Build Their Fake Lives
Young Chinese girls are splitting the costs of luxury items to appear rich on social media.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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Fashion From “Nothing But Thirty” Went Viral on Chinese Social Media
Many Chinese TV shows feature luxury brands, why did this one become so popular?
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Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
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