China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
Read more
Food & Beverage
How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
Read more
Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
Read more
The Decline of a Domestic Beverage Company: Tenwow Food (天喔集团)
From the most promising food brand to an in-debt situation, what went wrong with Tenwow?
Read more
I Love Chinese Food Influencer Li Ziqi’s Videos, But Her Food Brand…Not So Much
Today we review another Chinese influencer brand. How’s the product quality?
Read more
China is No Longer a Short Nation, and Stereotypes Need to Change
The average height of Chinese males is rising more rapidly than males in any country in the world.
Read more
A Literal Hole in the Wall – Bear Claw Coffee Goes Viral on Chinese Social Media
While brands spend big on store decor and marketing, this hole in the wall cafe finds success.
Read more
Adopt A Cow: The Four Year Old Chinese Diary Brand That Ranked #1 on 11.11
New brand Adopt A Cow is taking on China’s 2 largest dairy brands: Yili and Mengniu Diary.
Read more
Top Kuaishou Live Streamer Xinba Caught Selling Fake Products
Xinba’s team was caught selling fake supplements and now he is under federal investigation.
Read more
A Low-key New Tea Player: Chayan Yuese
Instead of expanding across China, this top tea brand only opened stores in 1 city for the past 7 years.
Read more