Fruit Wine Is Becoming Popular Among Chinese Young People, and Meijian is Capturing the Market
Meijian balances young consumers growing demands for both health and alcohol.
Read more
Food & Beverage
Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
Read more
How Did Chinese Liquor Brand Maotai Rank #1 in the F&B Category During 11.11?
Chinese liquor brand Maotai has seen a resurgence in popularity over the past few years.
Read more
Chinese Brands Are Reinventing the Instant Noodle Category
Brands like Ramen Talk and Zihaiguo are reshaping the instant noodle market in China.
Read more
Self-Heating Instant Noodles?! See Why Zi Hai Guo (自嗨锅) is so popular in China！
Popular among busy workers and singles, Zi Hai Guo filled a gap in the market.
Read more
Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
Read more
Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
Read more
Mengniu Dairy Viral College Entrance Exam Campaign
Mengniu garners attention by sharing its predictions for this year’s test questions.
Read more
A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
Read more
Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
Read more