Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest brand, Abby’s Choice (完子心选wánzǐ xīnxuǎn) — and the China Marketing Podcast attended!
In today’s episode, hear Kejie share what she learned at the event and her experience visiting the new Abby’s Choice offline store.
Perfect Diary has become a leader in China’s cosmetics industry in only three years and its innovative marketing strategies are often used as case studies. It will be interesting to see if Abby’s Choice can replicate Perfect Diary’s success.
In addition, while Kejie was in Guangzhou, she visited the offline stores of two other Chinese brands, tea company Nayuki Tea (奈雪的茶 nàixuě de chá) and multi-brand beauty retailer The Colorist (调色师 tiáosè shī). She also shares in this episode her impressions of the stores and her key takeaways about the brands.
Related Videos:
A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Perfect Diary parent company Yatsen launches Abby’s Choice
Related Articles:
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
THE COLORIST – Images of the Store
Nayuki Recent 520 Art Cup Collection
