Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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Food & Beverage
How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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