Why Chinese brands are gaining the upper hand
Over the past couple years, Chinese brands have been experiencing massive growth, both the newly founded direct to consumer brands as well as the more established Chinese brands that have rebranded and revitalized themselves to attract a younger audience.
Where does the growth come from? Well these brands have proven themselves to be savvy marketers, quickly adopting the newest social platforms and marketing tactics, and developing products, branding and messaging that shows a deep understanding of their target audience’s preferences and tastes.
To get a better understanding of this trend, I will be inviting several of these brands on the podcast, but before we do that, today I brought on Chinese marketing expert Doris Ke to give us an overview of the industry and key drivers behind the growth of these brands. She also shares some of her favorite domestic brands that she is watching right now.
Doris is the Founder & CEO of Digipont and a well-known B2B marketing thought leader in China with a popular WeChat Official account. If you subscribe to my newsletter then you have definitely read her articles before!
Brands Mentioned in the Episode:
- 完美日记 Perfect Diary
- 元气森林 Genki Forest
- Wonderlab
