Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
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Industries
Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
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Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
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Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
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How Did Chinese Liquor Brand Maotai Rank #1 in the F&B Category During 11.11?
Chinese liquor brand Maotai has seen a resurgence in popularity over the past few years.
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CEO of Domestic Sports Brand Li Ning Purchases British Shoe Brand Clarks
Li Ning is diversifying his portfolio and expanding internationally by purchasing Clarks.
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Consumers Upset with Nike After it Announces Plans To Lay Off 400 Employees in China
Despite strong sales figures in China, Nike is downsizing, upsetting consumers.
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Perfect Diary and its Perfect Empire: Breaking 100M RMB 33 Minutes After Double 11 Began
Domestic unicorn brand Perfect Diary is upgrading its brand image and going global.
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This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
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Micro EVs a New Trend In Chinese Car Buying
While Chinese families are opting for big SUVs, seniors and Gen-Z are buying micro EVs.
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