Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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Industries
Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Wanghong Grace Chow Reveals Ex Luo Zhixiang’s Scandalous Lifestyle
This week the Chinese internet has been full of celebrity, KOL, and CEO scandals!
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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China marketing tactics for small businesses
Rachel White, CMO of LUÜNA Naturals, shares how it has grown the brand in mainland China.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
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