Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
Read more
Industries
Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
Read more
INTIME Trains Sales Associates to Become Taobao Live Streamers
Chinese department store INTIME launched a training program in partnership with Alibaba.
Read more
Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
Read more
Why Do Women Like Watching Male Beauty Bloggers?
What is the reason behind the growing number of male beauty bloggers in China?
Read more
Podcast: Breaking Down China’s Male Beauty Trend
In 2019 male beauty and skincare was one of China’s fastest growing consumer product segments.
Read more