Will NIO’s Newest Marketing Tactic, the NIO EP Club, Help or Hurt its Brand Image?
Is NIO’s EP Club this a networking opportunity for the wealthy or an MLM scheme?
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Industries
Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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How China Leveraged Tesla to Drive the Growth of Local EV Brands
China is using Tesla as a motivator to drive the growth of local EV brands.
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How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
International entry lux brands are learning from Chinese bag brand Warm Studio’s success.
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How Manner Coffee Broke Through China’s Crowded Beverage Industry
How did Manner Coffee become a breakout star in China’s increasingly crowded coffee industry?
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DIY-ing is the Newest Phase of China’s POPMART Craze
POPMART has become so popular that many of its consumers are DIY-ing its toys.
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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Ex Alibaba Designer Aims to Upgrade China’s Delivery Industry with the Chengshi 01
Alibaba-backed start-up Matrix Data created an electric delivery van to solve key logistics industry issues.
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Honey Snow City Viral Song Overshadows Nayuki Tea IPO
Tea brand Honey Snow City has been in the spotlight recently after an old brand jingle went viral on Douyin.
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