A Large Market for Small Cars: Mini EVs Have Taken Off in China
Why are mini EVs looked up to as a trendy item instead of looked down upon for being cheap?
Read more
Industries
10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
Read more
Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
Read more
Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After 2 Months
Chinese automaker Geely’s newest brand Zeekr recently launched its first model, the Zeekr 001.
Read more
The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
Read more
Dongfeng Motor’s Voyah Free – Is it a Contender in China’s EV Race?
With the never-ending stream of new EV brands emerging in China, Can the Voyah Free compete?
Read more
6 Beauty Trends in China, Including a Sales Model Wake Up Call
China’s beauty industry is becoming increasingly complex. Here are 6 key product and marketing trends.
Read more
China Post Joins the Milk Tea Industry!
China’s national postal service opening a milk tea store?! Sure! why not?
Read more
The Hongqi L-Concept is the Definition of Luxury
If this car makes to production, I think I would regard it the same way China sees pandas – as a national treasure.
Read more