Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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Influencers
Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Victoria’s Secret a Little Too Eager To Please Consumers in China?
It seems like Victoria’s Secret is trying to get rid of its sexy brand image in China. Consumers aren’t buying it.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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