The Top 10 Chinese Male Idols With the Most Brand Ambassadorships in 2019-2020
Find out who are the most popular male idols used to reach GenZ females in China.
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Influencers
Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
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Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
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Kuaishou Live Streamer Xinba Aims to Earn 8 Billion RMB During This Year’s 11.11
Taobao is not the only platform which will leverage live streaming during this year’s 11.11.
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Chinese Apparel Brand You Should Know: Handu Group
Top Chinese apparel brand Handu appointed Korean celebrity IU as its chief designer.
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Maogeping is Leading the High-End C-Beauty Market Thanks to Famous Founder
China’s makeup brand Maogeping is getting lots of buzz on social media recently.
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Lanvin in China or Chinese Lanvin?
Now that Lanvin is owned by a Chinese company, it is the case study everyone is looking at.
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Wannabe Socialites Leveraging WeChat Groups to Build Their Fake Lives
Young Chinese girls are splitting the costs of luxury items to appear rich on social media.
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Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
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Bottega Venetta and Salvatore Ferragamo: Successful Luxury Live Streaming Case Studies
Bottega Venetta and Ferragamo proved luxury brands can leverage live streaming.
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