The Top 10 Chinese Male Idols With the Most Brand Ambassadorships in 2019-2020
Find out who are the most popular male idols used to reach GenZ females in China.
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Platforms
Top Kuaishou Live Streamer Xinba Caught Selling Fake Products
Xinba’s team was caught selling fake supplements and now he is under federal investigation.
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A Slow Marketing Strategy: Fragrance Brand To Summer
Chinese fragrance To Summer brand is in high demand, yet it chooses to focus on slow growth.
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A Low-key New Tea Player: Chayan Yuese
Instead of expanding across China, this top tea brand only opened stores in 1 city for the past 7 years.
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Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
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Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
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Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
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Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
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How Did Chinese Liquor Brand Maotai Rank #1 in the F&B Category During 11.11?
Chinese liquor brand Maotai has seen a resurgence in popularity over the past few years.
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ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
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