Perfect Diary parent company Yatsen launches Abby’s Choice
On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest brand, Abby’s Choice (完子心选wánzǐ xīnxuǎn) — and China Marketing Insights attended!
In this video, hear Kejie share what she learned at the event and her experience visiting the new Abby’s Choice offline store.
Perfect Diary has become a leader in China’s cosmetics industry in only three years and its innovative marketing strategies are often used as case studies. It will be interesting to see if Abby’s Choice can replicate Perfect Diary’s success.
