Private Traffic 101: Breaking Down China’s Hottest Marketing Trend
One of my most popular podcast episodes to date was a brief one I recorded last summer explaining the concept of ‘private traffic’ (私域流量).
‘Private traffic’ was one of the biggest China marketing buzzwords of 2019 and has only become hotter in 2020 as an increasing number of brands have begun implementing this tactic.
But while the term is thrown around a lot, I bet many of you have still never heard of it, or are wondering…
– What exactly is private traffic?
– Isn’t it just private WeChat groups?
– Why has it become so popular?
– Is it a tactic my brand should be using?
– How does private traffic actually work?
– Are there any case studies for my industry?
Well you’re in luck!
I’m teaming up with private traffic expert Doris Ke to bring you a free private traffic 101 webinar on June 23rd! Doris runs a popular multi-week online course (in Chinese) about private traffic so she certainly knows this topic in and out.
