Perfect Diary Unboxing! Learn About China’s DTC Unicorn Beauty Brand
Get an up-close look at Perfect Diary’s products and packaging. Hear Kejie’s impression of this popular eye-shadow palette, her overall customer experience and how Perfect Diary’s marketing tactics guide customers to make the next purchase.
If you pay attention to China marketing, then you have likely heard of Chinese cosmetics brand Perfect Diary. They are very popular among China’s Gen Z consumers for their packaging, fun cross-collaborations with other brands, and their affordable prices.
Launched only a couple years ago, Perfect Diary has already become a top cosmetics brand in China, and a formidable rival to many international beauty brands. They are well-known in the China marketing world for their innovative tactics and their agile and experimental marketing methods and their influencer marketing strategies.
Watch this video to get a closer look at their products and learn more about the brand!
