Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
In our latest Chinese brand review video, Kejie tries out the healthier, trendier, self-care version of instant noodles – Ramen Talk.
Founded in 2018 by several young women in their mid-20s, Ramen Talk is essentially the step above instant noodles. Still fast and easy to make for one person, yet slightly healthier, has better ingredients & more toppings, and of course comes in cooler packaging. It’s like graduating from college kid instant noodles to white collar instant noodles.
With the single economy booming in China, more and more young people are staying single longer, and living the bachelor and bachelorette lifestyle longer. Yet many of them are also waking up to the fact that they need to start paying more attention to their health and quality of life, especially in the wake of COVID-19. Ramen Talk plays off all these trends, positioning itself as a form of self-care.
On track to reach 600M RMB in sales by the end of this year, it seems like that message is resonating.
