Webinar: WeChat Mini Program Live Streaming 101

May 17, 2020June 28, 2020 Lauren Hallanan

E-commerce live streaming was already one of the fastest growing marketing trends in China at the end of 2019 and then COVID-19 hit. Consumers were quarantined, offline retail was shut down, and live streaming quickly became THE hottest marketing and sales channel in the country.

While Taobao has historically been the leader in e-commerce live streaming, WeChat’s newly launched mini program live streaming feature has already started to claim market share.

In this webinar, Chatly’s Head of Marketing Lauren Hallanan (a former live streamer in China!) will:

– Give a brief overview of China’s e-commerce live streaming industry, the major players, and why Chinese consumers love this medium
– What is WeChat mini program live streaming and what are the benefits of live streaming on WeChat vs. other channels
– How can brands unlock the feature and set up live streams

This event has already ended! Watch the replay here:

Lauren Hallanan

Lauren Hallanan is the Founder of China Marketing Insights and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a Forbes Contributor, and host of the China Marketing Podcast.