Retention Marketing Masterclass

HBR found that acquiring a new customer is 5 to 25x more expensive than retaining an existing one and that increasing customer retention by 5% can increase profits from 25-95%. Bain found that returning customers spend 67% more than new customers. And Temkin found that loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. 

Retention marketing is an important topic that brands need to be thinking about, especially in China where advertising and paid marketing costs have skyrocketed over the past few years and now oftentimes customer acquisition costs are higher than the lifetime value of the customer. 

Today, I invited Elijah Whaley, CMO of China influencer marketing platform PARKLU, to come on the podcast and break down his recently published 100+ page guide to retention marketing. 

This podcast and the concepts we discuss will be valuable to brands of any size in any stage of their China marketing journey!

Download PARKLU’s 100+ page Retention Marketing Strategy Guide