The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Perfect Diary Koi Collection Designed to Bring Luck in a Year That Needs It
Perfect Diary not only leveraged the popularity of this Chinese motif, but the meaning behind it.
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Top Tips for Executing Offline Events in China
Experiential marketing is more important than ever post COVID-19; learn what mistakes to avoid.
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RED Sends Creators List of Top 10 Sponsored Posts to Inspire Better Brand Collabs
By showcasing high quality content, RED hopes to improve brand collaborations.
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Podcast: What is Private Traffic & Should My Brand Be Using it?
Listen to the audio from our recent webinar to learn the ins and outs of private traffic.
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Mengniu Dairy Viral College Entrance Exam Campaign
Mengniu garners attention by sharing its predictions for this year’s test questions.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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Is the future of luxury in gaming?
Learn about the growing intersection of luxury and gaming, both in China and around the world, and its implications for the future of luxury.
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Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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