Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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Chinese Brands
Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
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The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Perfect Diary Koi Collection Designed to Bring Luck in a Year That Needs It
Perfect Diary not only leveraged the popularity of this Chinese motif, but the meaning behind it.
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Mengniu Dairy Viral College Entrance Exam Campaign
Mengniu garners attention by sharing its predictions for this year’s test questions.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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