Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Consumers
The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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Whitepaper: E-commerce Live Streaming Post COVID-19
This report shares findings from a May 2020 survey & shows key changes post COVID19.
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
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