Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Post – 95s, 00s
Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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Whitepaper: E-commerce Live Streaming Post COVID-19
This report shares findings from a May 2020 survey & shows key changes post COVID19.
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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