Are C-Beauty Brands Overspending on Idols?
Working with the hottest idols may bring a burst in traffic, but will it drive long term success?
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Beauty
The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
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Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
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The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Perfect Diary Koi Collection Designed to Bring Luck in a Year That Needs It
Perfect Diary not only leveraged the popularity of this Chinese motif, but the meaning behind it.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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