Self-Heating Instant Noodles?! See Why Zi Hai Guo (自嗨锅) is so popular in China！
Popular among busy workers and singles, Zi Hai Guo filled a gap in the market.
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Industries
Bottega Venetta and Salvatore Ferragamo: Successful Luxury Live Streaming Case Studies
Bottega Venetta and Ferragamo proved luxury brands can leverage live streaming.
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The Chinese Toy Brand Surpassing Disney and Lego? Meet Pop Mart!
In China, the term blind box has become synonymous with this popular toy brand.
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Introducing Florasis: Learn about this popular C-Beauty Brand and Its Gorgeous Products
Florasis is a popular C-Beauty brand famous for it’s traditional Chinese branding.
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Ningxia Zhongwei “China’s Route 66” and “China’s Morocco” Trending on Xiaohongshu
National Day is coming! We predict this will be a hot destination for Chinese travelers.
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Are C-Beauty Brands Overspending on Idols?
Working with the hottest idols may bring a burst in traffic, but will it drive long term success?
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The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
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Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
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