Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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A Slow Marketing Strategy: Fragrance Brand To Summer
Chinese fragrance To Summer brand is in high demand, yet it chooses to focus on slow growth.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
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Podcast: What is Private Traffic & Should My Brand Be Using it?
Listen to the audio from our recent webinar to learn the ins and outs of private traffic.
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Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
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Wanghong Grace Chow Reveals Ex Luo Zhixiang’s Scandalous Lifestyle
This week the Chinese internet has been full of celebrity, KOL, and CEO scandals!
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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