China E-commerce Live Streaming Features You May Not Know About

E-commerce live streaming in China is so much more than QVC or HSN, with features such as AR beauty product try-ons, the ability to instantly earn coupons from sharing the broadcast with friends, and the ability to directly connect with a nearby sales associate while watching the stream.

Watch our video to see more of the cool features available on Chinese live streaming platforms!

Lauren Hallanan

Lauren Hallanan is the Founder of China Marketing Insights and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a Forbes Contributor, and host of the China Marketing Podcast.




China Marketing Insights

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