Wannabe Socialites Leveraging WeChat Groups to Build Their Fake Lives
Young Chinese girls are splitting the costs of luxury items to appear rich on social media.
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Xiaohongshu
Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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Video VS. Photo Posts on Xiaohongshu: Which Performs Better?
KOL Jolene shares her experience creating content and which formats deliver the best results.
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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RED Sends Creators List of Top 10 Sponsored Posts to Inspire Better Brand Collabs
By showcasing high quality content, RED hopes to improve brand collaborations.
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RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
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Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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