A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
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Videos
Perfect Diary parent company Yatsen launches Abby’s Choice
Get an overview of the new Abby’s Choice brand and how it is different from sister brand Perfect Diary.
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Perfect Diary Unboxing! Learn About China’s DTC Unicorn Beauty Brand
There’s a lot of hype around Perfect Diary, but are its products any good? Watch the video to find out!
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China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
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RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
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Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
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Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
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