Ningxia Zhongwei “China’s Route 66” and “China’s Morocco” Trending on Xiaohongshu

COVID19 is going to have a very positive impact on Chinese domestic tourism. One destination that is super trendy on Chinese social media platform Xiaohongshu right now is Zhongwei in Ningxia province, which has been given the nickname China’s Route 66 and China’s Morocco.

The images are stunning and if I hadn’t read the titles and captions I would not have known they were in China. I predict this is going to be a hot spot for this year’s Autumn Festival and National Day holiday.

Check out the video to see why Zhongwei earned these nicknames!

Lauren Hallanan

Lauren Hallanan is the Founder of China Marketing Insights and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a Forbes Contributor, and host of the China Marketing Podcast.




China Marketing Insights

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