Understanding Pinduoduo’s Evolution, with Ada Yang
Pinduoduo is one of China’s largest e-commerce platforms and an industry leader who helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved into much more than just a group buying platform.
In this episode Ada Yang, Head of Social Community at Pinduoduo gives us an overview of the platform, and then shares several other features and initiatives you many not have heard of such as:
- A virtual farming game where users can earn real fruit sent to their home for free
- Its relatively new live streaming feature and how PDD is iterating on the popular live streaming trend
- Its New Brand Initiative that leverages user data to help export factories who have been hard hit by COVID and the negative geopolitical situation to create entirely new brands aimed at the domestic market, guiding them through product development, branding, and marketing.
Guest: Ada Yang
LinkedIn: https://www.linkedin.com/company/pinduoduoinc/
Twitter: @pinduoduoinc
Learn more about the topics we discussed:
- Pinduoduos effort to help farmers with technology and alleviate poverty in rural areas
- New Brand initiatives
- Shanghai vintage brand Campaign
- MIT Tech Review article on PDD C2M model
- An article about Duoduo Live
