Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
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Perfect Diary parent company Yatsen launches Abby’s Choice
Get an overview of the new Abby’s Choice brand and how it is different from sister brand Perfect Diary.
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Private Traffic 101: Breaking Down China’s Hottest Marketing Trend
Private traffic was one of the biggest China marketing buzzwords of 2019 and has only become hotter in 2020.
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Perfect Diary Unboxing! Learn About China’s DTC Unicorn Beauty Brand
There’s a lot of hype around Perfect Diary, but are its products any good? Watch the video to find out!
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Whitepaper: E-commerce Live Streaming Post COVID-19
This report shares findings from a May 2020 survey & shows key changes post COVID19.
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China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
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Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
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RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
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Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
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