The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
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Fashion
Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Wanghong Grace Chow Reveals Ex Luo Zhixiang’s Scandalous Lifestyle
This week the Chinese internet has been full of celebrity, KOL, and CEO scandals!
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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