Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
Read more
Platforms
Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
Read more
A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
Read more
China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
Read more
RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
Read more
Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
Read more
The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
Read more
Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
Read more
Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
Read more
INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
Read more