Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
Read more
Taobao/Tmall
Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
Read more
Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
Read more
How Did Chinese Liquor Brand Maotai Rank #1 in the F&B Category During 11.11?
Chinese liquor brand Maotai has seen a resurgence in popularity over the past few years.
Read more
6 Types of Live Stream Shoppers You Need to Know
Brands should adapt their offers and content depending on the viewer group they’re targeting.
Read more
Bottega Venetta and Salvatore Ferragamo: Successful Luxury Live Streaming Case Studies
Bottega Venetta and Ferragamo proved luxury brands can leverage live streaming.
Read more
Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
Read more
China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
Read more
Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
Read more
Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
Read more