Xiaohongshu Product Sample Giveaway Feature
Right now a big trend among beauty brands is holding product sample giveaway contests on Xiaohongshu. I’ve recently seen contests from L’Oreal, Origins, Clarins, and Perfect Diary to name a few.
Some of them are using a new feature the Xiaohongshu has created which automates the process and makes it easier for brands to hold these contests. We show what the feature looks like in this video!
What’s more, a common contest rule that we noticed for all of these contests is that when someone is chosen to receive a prize they must post about the product and tag the brand and use the contest hashtag otherwise they are not eligible to participate in future giveaways.
Watch the video to learn more about this trend and see if its applicable for your brand!
