The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
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Podcast
Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
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Podcast: Marketing British Brands to China
Learn how the China Britain Business Council helps brands succeed in China.
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The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Top Tips for Executing Offline Events in China
Experiential marketing is more important than ever post COVID-19; learn what mistakes to avoid.
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Podcast: What is Private Traffic & Should My Brand Be Using it?
Listen to the audio from our recent webinar to learn the ins and outs of private traffic.
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Is the future of luxury in gaming?
Learn about the growing intersection of luxury and gaming, both in China and around the world, and its implications for the future of luxury.
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Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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