The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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Retention Marketing Masterclass
Learn how to rethink your China marketing strategy to increase retention and decrease customer acquisition costs.
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Webinar: WeChat Mini Program Live Streaming 101
What is WeChat mini program live streaming and what are the benefits of live streaming on WeChat vs. other channels?
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Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Hot China Marketing Trend: CP or Couple Marketing
We’re seeing all types of brands deploy CP or couple marketing lately. Learn what this means!
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