Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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Chinese Brands
A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
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Perfect Diary parent company Yatsen launches Abby’s Choice
Get an overview of the new Abby’s Choice brand and how it is different from sister brand Perfect Diary.
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Perfect Diary Unboxing! Learn About China’s DTC Unicorn Beauty Brand
There’s a lot of hype around Perfect Diary, but are its products any good? Watch the video to find out!
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Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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