Top Tips for Executing Offline Events in China
Experiential marketing is more important than ever post COVID-19; learn what mistakes to avoid.
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Content Trends
Podcast: What is Private Traffic & Should My Brand Be Using it?
Listen to the audio from our recent webinar to learn the ins and outs of private traffic.
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Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?
The Colorist is quickly becoming a competitor to Sephora. Find out why.
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Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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Private Traffic 101: Breaking Down China’s Hottest Marketing Trend
Private traffic was one of the biggest China marketing buzzwords of 2019 and has only become hotter in 2020.
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Whitepaper: E-commerce Live Streaming Post COVID-19
This report shares findings from a May 2020 survey & shows key changes post COVID19.
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China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
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RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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Retention Marketing Masterclass
Learn how to rethink your China marketing strategy to increase retention and decrease customer acquisition costs.
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