Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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Beauty
Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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Perfect Diary parent company Yatsen launches Abby’s Choice
Get an overview of the new Abby’s Choice brand and how it is different from sister brand Perfect Diary.
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Perfect Diary Unboxing! Learn About China’s DTC Unicorn Beauty Brand
There’s a lot of hype around Perfect Diary, but are its products any good? Watch the video to find out!
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China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
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Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
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Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
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The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
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Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
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Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
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