China E-commerce Live Streaming Features You May Not Know About
From AR to social commerce – live streaming in China is a very interactive, gamified experience!
Read more
Author: Lauren Hallanan
Podcast: Introducing Abby’s Choice; Visiting Nayuki and Colorist Stores
Can Perfect Diary’s new sister brand Abby’s Choice replicate Perfect Diary’s success?
Read more
RED Partners with Museums to Drive Visitors Post COVID-19
Xiaohongshu ran a campaign encouraging consumers to visit offline locations post-COVID19.
Read more
Xiaohongshu Product Sample Giveaway Feature
L’Oreal, Origins, Clarins and many other brands have been using this new feature to automate giveaways.
Read more
The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
Read more
Beauty Brand Review: BIG EVE by Top Chinese KOL Zhang Dayi
Zhang Dayi is one of China’s biggest fashion influencers. But can she run a beauty brand?
Read more
Why Chinese brands are gaining the upper hand
Chinese marketing expert Doris Ke shares the key drivers behind the growing popularity of Chinese brands.
Read more
Retention Marketing Masterclass
Learn how to rethink your China marketing strategy to increase retention and decrease customer acquisition costs.
Read more
Webinar: WeChat Mini Program Live Streaming 101
What is WeChat mini program live streaming and what are the benefits of live streaming on WeChat vs. other channels?
Read more